Articles
The future of marketing in the AI era.
- Basics16 September 2026
What AI-native marketing actually means
Almost every agency now says it uses AI. An AI-native firm is something different: one built around software from the start, where people direct the work and the system does the making. Here is how to tell the two apart, and what changes for you.
6 min read - Paid social29 September 2026
Why creative volume became the main lever in paid social
Ad platforms now decide who sees your ad. What is left for the advertiser to decide is the ad itself, which is why the brands that test the most good ideas are the ones that grow.
6 min read - How it works13 October 2026
The marketing loop: research, make, measure, learn
AI models get cheaper and more alike every year. What stays valuable is the system around them: the one that connects research, production and results, and remembers what worked for your brand.
6 min read - Choosing a firm22 October 2026
Ten questions to ask an AI-native marketing firm before you sign
AI changes how marketing gets made. It does not change who answers for it: the brand does. These ten questions show whether a firm’s process protects yours.
7 min read - Where it is heading3 November 2026
Marketing when customers ask ChatGPT instead of searching
More than a billion people use ChatGPT every week, and a growing share of what they ask used to be a web search. Here is what is known about shopping through AI assistants, and what a brand can do about it now.
7 min read - Retention10 November 2026
Email in the AI era: why retention gets more valuable as ads get more crowded
When anyone can make an ad in seconds, attention costs more and the customers you already have matter more. Email is where that value is kept, and most of it comes from a handful of automated messages.
6 min read